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Graphic Design Program
Program Curriculum | Graphic
Design Portfolio
The field of Graphic Design utilizes artists who can apply their
skills to the selling of products and services. This field is
characterized by a constant need for creative freshness in visual
communication techniques brought on by the proliferation of consumer
products and services, cyclical changes in fashion and style,
and the worldwide growth of communication technology. Students
of Graphic Design are confronted with the need to develop unusual
sensitivity to color and design, graphic production techniques,
and a broad vocabulary of imagery.
The program in Graphic Design balances the complementary facets
of creative discipline and contemporary perceptions with studies
in necessary techniques such as computer graphics, typography,
lettering, layout, principles of advertising and marketing, package
design, photographic applications, and graphic production. They
are then applied to such arenas as television, corporate identity,
media advertising, promotional pamphlets, brochures and packaging,
technical illustration, and sign graphics. Students who complete
the Graphic Design program may free-lance their skills, or be
employed on a salaried basis in corporate or other business sectors.
Independent design studios, advertising agencies, publishing houses,
government agencies, and industrial corporations are examples
of those that seek the services of free-lance and staff graphic
designers. Their design services vary from in-house projects to
public need, and run the visual gamut from graphic budget presentations
(e.g., graphs, charts, illustration) to concepts in traffic management
or packaging of industrial products. In addition, knowledge of
graphic production processes may lead interested Paier graduates
into areas of sales and management, or may make them attractive
candidates for various design training programs offered by large
printing firms or film studios. Their beginning roles will depend
upon the size of the organization that they join, or the nature
of their free-lance work. However, their developed skills and
knowledge should allow them to advance competently to increasingly
more complex professional work. |
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